Case Studies

U.K. financial super app finds strategic partner for outsourced CX

When U.K.’s fast-growing financial super app Curve needed more resources to support their expanding customer base and upcoming U.S. launch, Ubiquity designed a bespoke solution to drive productivity and send CSAT soaring.

As the U.K.’s fast-growing financial super app, Curve needed more resources across customer service, identity verification, dispute resolution, and fraud prevention to accommodate their expanding customer base and to support their upcoming U.S. launch.


The company, which enables customers to spend from all their bank accounts and cards through one smart Curve card and app, was struggling to keep up with chat and email support volume from their Bristol-based contact center.


Curve, which aims to make everything easy for customers, initially contacted Ubiquity to extend service beyond U.K. business hours and build a team to handle the rolling launch of their U.S. credit product.


As an e-money issuer committed to compliance and security, Curve needed an outsourcing partner that could match their regulatory acumen, particularly for the sensitive work associated with KYC, sanctions, fraud, and disputes.


Ubiquity’s reputation for helping fintechs scale and transform customer support from a cost center into a business transformation unit also matched Curve’s ambitious growth plans.

“We needed a partner we could trust not only with our customers but also with our growing business. Ubiquity’s financial services and compliance knowledge, along with their commitment to collaboration and providing actionable business insights have made them an invaluable partner and we’re just getting started.”

Shachar Bialick

Founder & CEO, Curve

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