Consumer Lifetime Value (LTV)
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Consumer Lifetime Value (LTV)
This metric quantifies the predicted (or historic) value of a customer to your business across their entire “lifetime” as a customer. Consumer LTV data can be used to estimate either the average lifetime value of your customer base, a segment of your customers, or an individual customer. LTV can be a great measure of how well your customer satisfaction strategy is improving performance and setting you up for long-term wins.