You may assume you have a solid relationship with your finserv customers. But that’s not what they’re telling researchers.
Only about a third of U.S. customers have a high level of trust in their financial services providers, according to consultants at Forrester. That’s not a good sign in such a competitive market. Brands that aren’t continually building trust risk losing customers to the many options now available with a quick tap on the app store.
In this whitepaper, we’ll look at:
- What research is showing about consumer trust in the financial industry
What experiences influence customers’ perceptions the most
What brands can do to build stronger relationships
Discover what experiences really influence customer behavior.