CX technologies that fuel customer satisfaction
In this series of detailed pages, we cover everything you need to know about customer experience technology.
This includes: how technology can be used to improve CX, the most common mistakes that businesses make when using it, how it has impacted customer service, and the emerging technologies you need to know about.
Why is it worth your scrolling time? Because in some sectors, up to 94% of customers believe customer service still has room to become more technologically advanced, according to research by SmartKarrot.
Customer experience technology is an overarching term for any piece of software or hardware that is used to improve the experience a business delivers to its customers.
Customer experience technology is a key element of how businesses can ensure these outcomes and create seamless customer journeys.
CX technologies make it easier for businesses to connect with customers across a wide range of channels, collect data on customer preferences and behavior, and reduce costs to serve.
Digital technology’s initial role in managing customer experience is by serving a need. A customer has a requirement, and technology steps in to fulfill it.
To avoid common CX technology mistakes there are crucial things you need to know first: what CX is, why CX matters, and how CX technology fits into the equation for CX success.
There are emerging and evolving trends happening within digital CX technology, focusing on the newest iterations and where they could go in 2023 and beyond.