Business leaders think trust-damaging events must be in the media. Customers think trust-damaging events are personal, often related to customer service.
You may assume you have a solid relationship with your finserv customers. But that’s not what they’re telling researchers.
Only about a third of U.S. customers have a high level of trust in their financial services providers, according to consultants at Forrester. That’s not a good sign in such a competitive market. Brands that aren’t continually building trust risk losing customers to the many options now available with a quick tap on the app store.
In this whitepaper, we’ll look at:
What brands can do to build stronger relationships
What research is showing about consumer trust in the financial industry
What experiences influence customers’ perceptions the most
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