Success in retail CX calls for rethinking how you deliver value, such as gathering more insightful data, minimizing the effects of fraud on your margins, and learning when to engage outside experts.
Customer loyalty programs are fine and good, but they only get you so far. The problem is that nearly every retailer has one, a fact that won’t set you apart from the competition anymore. You might also take steps to make shopping experiences easier for customers, but they don’t necessarily translate into increased loyalty.
Nearly every retail business has already taken these same steps. The best way to stand apart from other retailers is to solve a customer pain point that your competitors don’t solve.
Here we look at:
Recognizing and solving customers’ challenges
Collecting better customer data
Engaging employees and keeping them happy
Protecting margins and customer data against fraud
Staying focused on your strengths and purpose
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