whitepapers

Whitepaper: Let customer pain points be your CX guide to success

Success in retail CX calls for rethinking how you deliver value, such as gathering more insightful data, minimizing the effects of fraud on your margins, and learning when to engage outside experts.

How to differentiate your retail brand with CX alone

Customer loyalty programs are fine and good, but they only get you so far. The problem is that nearly every retailer has one, a fact that won’t set you apart from the competition anymore. You might also take steps to make shopping experiences easier for customers, but they don’t necessarily translate into increased loyalty.


Nearly every retail business has already taken these same steps. The best way to stand apart from other retailers is to solve a customer pain point that your competitors don’t solve.


Here we look at:

    Recognizing and solving customers’ challenges

    Collecting better customer data

    Engaging employees and keeping them happy

    Protecting margins and customer data against fraud

    Staying focused on your strengths and purpose

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