Retailers must embrace a digital-first approach to conversations with customers, knowing how to anticipate their needs to become customer champions. But how do you “anticipate” needs? How do you “predict” behavior?
The fact is, retail brand employees remain a vital part of the equation as the human touch point for customers. With technologies such as live chat and data-driven demographic analytics, retailers can empower employees to meet customers where they are.
“In order to be economically viable, an e-commerce channel must rely on a set of core customers, since keeping a customer costs up to five times less than acquiring a new one,” according to a December 2021 report from McKinsey & Co.
Discover how to overcome key challenges in building digital customer experience that complements the physical space:
- Meeting customers seamlessly across channels
- Avoiding data silos
- Ensuring the data collected is accurate
- Keeping up with new compliance laws and regulations
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Why it matters
%
of customers expect companies to understand their unique needs and expectations
%
of customers will only interact with a brand’s messaging if it’s personalized
%
estimate growth of e-commerce market from 2022 to 2026
Learn more about the how to successful merge digital and physical spaces.
