Banking for tweens, teens and 20-somethings (68 million consumers) is a far cry from how their parents started out using financial services. It’s all about the smartphone.
But aside from mobile banking features, what else does Gen Z need and want from a bank? And why should banks care?
Globally, Gen Z is the largest generation since baby boomers, and they are digital natives. That means banks and fintechs who want their business need a fresh approach to customer experience. The good news: That approach will help financial services providers win and retain more customers across the board.
Gen Z by the numbers
of Gen Z consumers use social media to inform their purchase decisions
of Gen Z digital banking interactions are on smartphones