A customer journey comprises all the touchpoints a customer encounters when engaging with a brand or company, from initial awareness to engagement, purchase, and CX management. Businesses benefit from mapping out all the possible customer journeys and connecting the touchpoints that yield the most favorable results. Customer journey maps, then, can include all possible scenarios overlaid with ideal customer journeys and as well as variations in how customers engage with touchpoints along the way.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will enable us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent may adversely affect certain features and functions.
