A customer-centric approach to selling, inbound sales focuses on attracting and engaging potential customers through relevant and valuable content. Inbound sales attempts to build trust, establish relationships, and address the specific needs of prospects by providing them with information that adds value to their decision-making process.
Inbound sales turns on the idea of “permission-based selling,” which creates an environment where customers willingly engage with a brand. This is achieved by producing and disseminating content—such as blog posts, whitepapers, videos, and social media posts—that addresses the challenges and questions of the target audience.
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